The Book

Islands of Profit in a Sea of Red InkAstonishing but true: nearly 40 percent of every company is unprofitable by any measure, and 20 to 30 percent is so profitable that it provides all the reported earnings and subsidizes the losses.

We now live in the Age of Precision Markets, yet most of the management processes taught in business schools were developed for the prior Age of Mass Markets. Today’s savviest managers are exploiting this disconnect by rethinking strategy and, in the process, developing fresh approaches to customer relations, operations, and metrics.

In Islands of Profit in a Sea of Red Ink, Jonathan Byrnes reveals an uncomfortable truth: It’s possible for every manager to meet or exceed budget targets and for the company to still have an enormous portion of its business remain unprofitable.

In addition to providing a practical, step-by-step guide to raising net profits by as much as 50 percent, Dr. Byrnes explains and then rejects such harmful myths as:

  • Revenues are good, costs are bad
  • All customers should get the same great service
  • If everyone does his or her job well, the company will prosper

Every business has enormous potential waiting to be unleashed; this book offers bold new strategies to help you find and grow your islands of profit.

Click here to listen to the book's introduction and first chapter for free.Click here to download the introduction and first chapter for free.

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