Monthly Archives: October 2011

Turbocharge Your Value Proposition

A few months ago, I met with the management team of a medium-sized company having sales problems. The company was in a commodity business, and the sales reps were stuck trying to sell to low-level, price-oriented purchasing personnel in the … read on

Posted in Selling for Profit Tagged , ,

The Accidental Company

Have you ever wondered why we hiccup? I recently reread a fascinating book, Your Inner Fish, written by Neil Shubin, a professor of anatomy at the University of Chicago. In this very readable book, he describes how we humans carry … read on

Posted in Thinking for Profit Tagged , ,